More than just SMS, they can be used to maintain contact over long distances with friends or colleagues, sending life updates or just silly gifs to lighten the mood.Ĭhat apps can be useful for brands, offering a brilliant place to interact with customers informally and instantly, allowing reactive customer service.

Advantages of using a messaging appīecause they work through internet connections, messaging apps can be accessed from anywhere a user has access to the net – and given the prevalence of Wi-Fi and 4G, that’ s about anywhere. But nowadays, these apps are available across iPhone, Android, PCs, often don’t require a phone number, and support some standout features beyond simple emojis. They’ve been around a while – think back to MSN and AIM. While traditional text messages require a mobile network, instant messaging apps function over the internet. What is a messaging app?Ī messaging app is a platform that allows the user to send and receive messages in real-time. Separated colleagues use them for catch-ups and meetings, and some businesses are even employing them as project management tools. While we’re accustomed to using messaging apps in our private lives, they’re taking off in workplaces too. They’ve become yet more pervasive during global lockdowns, as we form communities online and keep up with friends and family over the internet. Messaging apps are an integral part of our lives. Choosing the best messaging app for your business.A brief review of the best messaging apps.

4 essential features of a great messaging app.

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